Purus Innovation Award
The Award for Intelligent Products and Solutions
The Purus Innovation Award (PIA) is one of the most coveted industry awards of its time and reflects the great innovative strength of CMS Berlin. This year, on the occasion of CMS Berlin 2025, it will once again honor the outstanding innovations of the cleaning industry, which will be presented at the leading trade fair for cleaning and hygiene from 23 to 26 September.
All registered exhibitors and co-exhibitors at CMS Berlin 2025 were able to apply for the prestigious industry award. The closing date for entries was June 13, 2025.
The award for innovative achievements in the cleaning industry honors products, tools and systems that impress with their high application quality and outstanding overall concept. The PIA is awarded in six categories: cleaning machines, robotics/AI, equipment, washroom hygiene, digital tools and systems and cleaning agents.
New this year is the Robotics/AI category, which takes into account the increasing use of intelligent technologies in professional cleaning.
Finalists of the CMS Purus Innovation Award (PIA) 2025
Innovation deserves recognition! The Purus Innovation Award recognizes pioneering products, tools and systems that are revolutionizing the cleaning industry.
The 18 finalists will present their products live in front of the jury at the next jury meeting on September 22, 2025. You can take a closer look at all the nominated innovations yourself on the innovation tour at CMS 2025!
1. Cleaning machines

Cleanfix Reinigungssysteme AG
- Cleanfix Toro CAS
Hall 1.2 / Stand 207

MotorScrubber / DRYFT
- S-Motion Scrubber Dryer
Hall 3.2 / Stand 144

Wetrok AG
- Spin Befree
Hall 5.2 / Stand170
2. Robotics/AI

Alfred Kärcher SE & Co. KG
- KIRA B 200
Hall 3.2 / Stand 100

Primech AI Pte Ltd
- HYTRON bathroom cleaning robot
Hall 3.2 / Stand 220

Robovox Distributions GmbH
- Robovox RV3
Hall 2.2 / Stand 128
3. Equipment

ARCORA International GmbH
- FLEX-ON KLAPPHALTER
Hall 4.2 / Stand 110

EMIL DEISS KG (GmbH + Co.)
- Abfallsack Re:SOURCE PLUS
Hall 4.2 / Stand 118

Miele Vertriebsgesellschaft Deutschland KG
- Wärmepumpentrockner - Trockensäule
Hall 4.2 / Stand 128
4. Washroom Hygiene

Diversey Deutschland GmbH & Co OHG
- Lesseau Manueller Handwaschspender
Hall 1.2 / Stand 230

OPHARDT HYGIENE-TECHNIK GmbH
- PRAESIDIO Fuel Cell – Desinfektionsmittelspender
Hall 2.2 / Stand 211

Tork - Essity Professional Hygiene Germany GmbH
- Tork Xpress® Compressed Multifold Hand Towels
Hall 4.2 / Stand 218
5. Digital Tools and Systems

Miele Vertriebsgesellschaft Deutschland KG
- Miele Move Connect
Hall 4.2 / Stand 128

PlanD
- Paula - die KI-Assistenz für Gebäudereiniger
Hall 3.2 / Stand 102

ToolSense GmbH
- ToolSense LINK - The IoT platform for the cleaning industry
Hall 3.2 / Stand 104
6. Detergents

DR.SCHNELL GmbH & Co. KGaA
- MILIZID ONE
Hall 6.2 / Stand 100

Tana-Chemie GmbH
- TAWIPneo
Hall 4.2 / Stand 214

Wetrok AG
- Novaline - Novafloor, Novasurf, Novascristal, Novasan forte, Novabowl
Hall 5.2 / Stand 170
The Jury
CMS Berlin is the innovation showcase for the industry. On four days of the trade show, the exhibitors' innovations are not only visible but can also be experienced in a unique way.
The products awarded by the PIA jury in a two-stage evaluation process are united by their outstanding innovative quality.
The renowned eight-member jury combines industry expertise, a flair for innovation and an eye for future-oriented developments.

Chairwoman
Tanja Čujić
- Member of the Board of Directors of Bundesinnungsverband des Gebäudereiniger-Handwerks - Public Relations Committee
- Managing partner at Čujić Gebäudedienste GmbH

Vice-Chairman
Sascha Hartmann
- Helios Kliniken GmbH
- Head of Central Cleaning Service
- General Manager

Jürg Brechbühl
- President of the Employers' Association of Building Service Providers, Allpura Switzerland
- Member of the European association FIDEN
- Member of the Board of the Swiss Employers' Association
- Owner of JLSL Consulting GmbH

Prof. Dr. Benjamin Eilts
- Professor of applied cleaning and hygiene at the university Albstadt-Sigmaringen

Günter Herkommer
- Editor in Chief rationell reinigen
- Holzmann Medien GmbH & Co. KG
- Media partner

Gerhard Komarek
- Federal Guild Master of the Austrian Chamber of Commerce for Monument, Facade and Building Cleaners
- Managing Director Sigron Handels- & SchulungsgmbH Austria

Martin Lutz
- Chief Executive FIGR
- Lutz-Fachbücher
- State approved cleaning and hygiene technician
- Building cleaning master craftsman
- Publicly appointed and sworn expert for the building cleaning trade

Fadime Sarikaya
- Market expert for strategic sustainable procurement management
- Shareholder sarikohn GbR
Participate in the Purus Innovation Award as an exhibitor
Innovation deserves recognition! The Purus Innovation Award recognizes pioneering products, tools and systems that are revolutionizing the cleaning industry. Take advantage of this unique opportunity to present your solution to a broad specialist audience and position yourself as a pioneer in the industry.
Purus Innovation Award 2025 - your chance for maximum visibility and industry awareness!
Apply now and help shape the future of cleaning technology!
Are you an exhibitor at CMS Berlin 2025 and have developed a groundbreaking innovation in the field of cleaning, hygiene or sustainable solutions? Then take your chance and apply for the Purus Innovation Award 2025! As one of the most prestigious innovation awards in the cleaning industry, it offers you the perfect platform to put your product or system in the spotlight.
Why take part?
✔ Competitive advantage & market lead: The Purus Innovation Award is a seal of quality for outstanding solutions and underlines your position as an innovation leader. By using the official “Purus Innovation Winner” label, you sustainably increase your credibility and brand visibility.
✔ Visibility and reach: All finalists are presented in two guided innovation tours. These themed tours enable trade visitors to get to know your innovation in practice and find your stand in a targeted manner.
✔ Maximum industry awareness: Benefit from exclusive media and press coverage as well as additional visibility on our social media channels.

Where does your innovation fit?
🔹 Cleaning machines
🔹 Robotics and AI
🔹 Equipment
🔹 Washroom hygiene
🔹 Digital tools and systems
🔹 Cleaning agent

We will continue from spring 2027!
Don't miss your chance to present yourself as an innovation leader in the industry.Apply for the Purus Innovation Award 2027 and benefit from maximum visibility!
We are at your disposal for further questions. Please feel free to contact us:
Mail: cms-pia@messe-berlin.de
Phone: +49 30 3038 2035
Do you still have questions?
Finalists 2023
Expert jury nominates 18 finalists for the Purus Innovation Award
- Record participation in the CMS Purus Innovation Award (PIA)
- Award ceremony on September 19 at the Marshall House
- Exhibition of the nominated products at the PIA special area in Hall 5.2
The top-class jury of experts has selected the PIA finalists: They nominated 18 competition entries in six categories for the final round of this year's CMS Purus Innovation Awards. The award reflects the great innovative power of the cleaning industry, which will come together again live from September 19 to 22, 2023, on the occasion of CMS Berlin. Exhibitors at CMS Berlin 2023 had submitted 83 competition entries for the first round of judging - more than ever before.
Right before the start of the trade fair, the nine-member jury will determine the winners in a second round of voting. The prestigious Innovation Award will be presented by Messe Berlin on 19 September at the CMS Exhibitor Event in the Marshall Haus in the evening.
A special exhibition in Hall 5.2 will showcase all 18 competition entries from the final round during CMS Berlin 2023.
The following competition entries in six categories have qualified for the final round of the CMS Purus Innovation Award 2023:
Category Large Machines
- ADLATUS Robotics GmbH Fully autonomous sweeping robot system SR1300 with service station S1300
- Gausium (Gaussian Robotics Holdings Limited) Scrubber 50 Pro
- Miele & Cie. KG PWM 509 Mop Star 90
Category Small Machines
- Hako GmbH Scrubmaster B5 ORB 430
- Nexaro GmbH Nexaro NR 1500
- hyCLEANER GmbH & Co. KG solarROBOT compact
The winners have been announced!
On 19 September 2023, the six winners were announced at the CMS opening evening in the Marshall House and the coveted awards were presented. Out of the 18 nominations, these six best prevailed:
CATEGORY LARGE MACHINES
Gausium (Gaussian Robotics Holdings Limited)
- Scrubber 50 Pro

CATEGORY SMALL MACHINES
Hako GmbH
- Scrubmaster B5 ORB 430

CATEGORY EQUIPMENT
VERMOP GmbH
- UNIVERSAL ONe SPRINT

CATEGORY WASHROOM HYGIENE
WEPA Professional GmbH
- BlackSatino GreenGrow

CATEGORY DIGITAL TOOLS AND SYSTEMS
Soobr AG
- Soobr - Smart Cleaning

CATEGORY CLEANING PRODUCTS
DR.SCHNELL GmbH & Co. KGaA
- ECOLUTION FLOOR PODS

Partners

Media partner
rationell reinigen – Gebäudedienste
Trade journal of Holzmann Medien GmbH & Co. KG
Gewerbestraße 2, 86825 Bad Wörishofen, Germany