Press Release
Media invitation Press events CMS 2025
Dear media representatives,
CMS Berlin 2025 will once again be held live at the Messe Berlin exhibition grounds on 23 September. From 23 to 26 September 2025, the leading trade fair for cleaning and hygiene will be presenting a comprehensive overview of the commercial cleaning technology market for the 12th time. We cordially invite you to attend the press events during the trade fair. For the first time, CMS is offering a focus day on housekeeping and hospital cleaning, as well as tours of the Purus Innovation Award finalists.
23 September 2025
CMS Welcome Evening and presentation of the CMS Purus Innovation Award (PIA)
5:30 p.m. – approx. 9:00 p.m.
Admission from 5:00 p.m.
Welcome Mario Tobias CEO, Messe Berlin GmbH
Panel discussion
Thomas Dietrich, Chairman of the Federal Guild Association of the Building Cleaning Trade (BIV)
Frank Ulbricht, Chairman of the Cleaning Systems Association of the German Engineering Federation (VDMA)
Markus Häfner, Chairman of the Industrial Association for Hygiene and Surface Protection for Industrial and Institutional Applications (IHO)
Award ceremony for the ‘CMS Purus Innovation Award 2025’
Location: Marshall House on the exhibition grounds
23–25 September 2025
CMS Innovation Tours to the PIA Finalists
11:00 a.m.–12:30 p.m. & 2:00–3:30 p.m. each day
Register at Innovation Tours
24 September 2025
Mobility Cleaning Circle (MCC)
10:30 a.m. – 12:30 p.m.
Welcome & networking with business lunch
Location: Marshall House cinema
From 12:30 p.m.: Guided tour of selected exhibitors with live demonstrations of products and cleaning processes, e.g. participants will see how graffiti is removed.
Graffiti removal on all four days of the trade fair between Halls 1.2 and 3.2
26 September 2025
On Friday, CMS Berlin will focus on hygiene in hotels, hospitals and care facilities. The theme days in Hall 6.2b will bring together professionals and decision-makers from housekeeping, nursing and clinics.
Focus day: Hospital cleaning and care
10:30 a.m. – 1:00 p.m. Hospital Cleaning Circle
Participation by invitation only. More information at Hospital Cleaning Circle.
1:00 p.m. – 1:30 p.m. Cooperation with service providers in hospital cleaning
Location: Practice Forum Hall 6.2b
1:30 p.m. – 2:00 p.m. Bits, Bots & Myths – between science fiction and DIN 13063
Location: Practice Forum Hall 6.2b
26 September 2025
Focus Day: Housekeeping
10:00 a.m. – 10:45 a.m. Welcome & Housekeeping Get-together at the Networking Breakfast
Location: CMS Practice Forum, Hall 6.2b
10:45 a.m. – 11:45 a.m. Current hygiene trends in the hotel industry – A critical look at robotics, followed by a panel discussion Innovation meets responsibility: Housekeeping and domestic services in transition
Location: CMS Practice Forum Hall 6.2b
11:45 a.m. – 12:00 p.m. SapoCycle: Hotel soap recycling for a good cause
Location: CMS Practice Forum Hall 6.2b
From 12:00 p.m. Housekeeping tour. Registration at Housekeeping
Start: CMS Practice Forum / Hall 6.2b
1:00 – 3:00 p.m. General meeting of the Berufsverband Hauswirtschaft e.V. (Professional Association for Home Economics)
Participation by invitation only
Location: Marshall House
More information about the programme at Housekeeping
Registration for press events and accreditation
Please send an email to cms-presse@messe-berlin.de to let us know which press events you would like to attend. Prior online accreditation is required for participation. Please register online at Accreditation.
Please note: There will be no on-site accreditation.
If you have already registered, please consider this point as completed.
Press registration for CMS Berlin 2025 is valid from 23 to 26 September 2025. The press passes issued are non-transferable and only valid in conjunction with your identity card. They entitle you to free admission throughout the entire trade fair.
CMS Berlin Press Office
The CMS Berlin press team can be found in the ‘Raum Panorama’ press office between Halls 5.3 and 6.3.
Accredited journalists have access to the VIP lounge in Hall 6.2 next to the Practice Forum.
Cloakroom
Your accreditation entitles you to use any cloakroom on the premises free of charge.
Press material
Current press material such as press releases and press photos are also available for download online.
Further information can be found at cms-berlin.de
Follow us on LinkedIn, Instagram and YouTube.
Your CMS Berlin press team
Ingrid Mardo, PR Manager
T +49 30 3038 2282
Email: ingrid.mardo@messe-berlin.de
Ilka Dreimann, PR Operations Manager
T +49 30 3038 2267
Email: ilka.dreimann@messe-berlin.de
About CMS Berlin
As the leading trade fair for cleaning and hygiene, CMS Berlin will once again bring the industry together live in Berlin from 23-26 September 2025. At the eleventh CMS Berlin 2023, over 420 exhibitors from 25 countries presented a complete market overview of products from all areas of commercial cleaning technology on more than 31,000 square metres. Around 21,000 visitors gathered information at the four-day trade fair. This means that CMS Berlin attracted more visitors than ever before.
CMS Berlin is organised every two years by Messe Berlin GmbH. The supporting organisations are the Federal Guild Association of the Building Cleaning Trade (BIV); the Cleaning Systems Association of the German Engineering Federation (VDMA); and the Industrial Association for Hygiene and Surface Protection for Industrial and Institutional Applications (IHO).
Further information: www.cms-berlin.de
About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.