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Press Release

September 23, 2023

CMS Berlin 2023: Leading industry event comes to a successful conclusion

• 421 exhibitors from 25 countries

• Around 21,000 visitors – a new record

• Exhibitors give a positive verdict

From 19 to 22 September 2023 the international cleaning industry came together for the leading trade fair for cleaning and hygiene in Berlin. After a four-year break the trade fair took place for the eleventh time on the Berlin Exhibition Grounds again and attracted more visitors than in any previous year.

In 2023 around 21,000 visitors attended the fair, compared with 20,000 in 2019. 421 exhibitors from 25 countries presented an overview of the market for commercial cleaning systems (2019: 448/25) on an indoor and outdoor display area covering 31,000 square metres.

“This year’s CMS Berlin exceeded our expectations. The visitor numbers were higher than in 2019, which marked the previous record. Once again, the leading trade fair for cleaning and hygiene showed that Berlin is the meeting place for the international cleaning industry“, said Dirk Hoffmann, COO, Messe Berlin.

“CMS Berlin underlined its role as the main meeting place for the entire cleaning industry. Crowded aisles, lively stands and well-attended auditoriums were the hallmarks of the four-day event. This year, being able to meet and exchange views again after a four year-break made us very happy“, said Ruth Senitz, director of CMS Berlin.

This year’s CMS Berlin featured a wide range of products, lots of innovations, 100 live demonstrations, plus 61 lectures and networking formats. Trade visitors were able to see more live presentations and try out more products than in any previous year.

On 19 September the expert jury deciding the Purus Innovation Award (PIA) honoured six winners out of a total of 83 entries. Exhibitors also presented 86 innovations, out of which 29 made their trade fair debut and nine their first appearance on the world stage.

This was the third time the Mobility Cleaning Circle took place, an exclusive networking format for representatives of the mobility sector and cleaning industry. 70 guests took up the invitation to discuss sustainability concepts for cleaning public transport vehicles.

Comments from exhibitors on CMS Berlin 2023

Thomas Dietrich, national guild master of the Federal Guild Association of the Building Cleaning Trade (BIV):

“Not only are we highly satisfied, together we are also quite proud that CMS Berlin continues to chase records. Sustainability and digitalisation proved to be a big topic for visitors in the halls, the Purus Innovation Award was of great interest not only to the industry itself, and the Practical Forum on our association’s stand was extremely well-attended. The cancellation of the last event due to the pandemic has not impacted the trade fair’s successful growth – which is proof of the dynamic nature, standing and robust concept of the fair.“

Frank Ulbricht, chairman of the Cleaning Systems Trade Association in the German Engineering Federation (VDMA)

“CMS 2023 exceeded the expectations of VDMA members. Machine manufacturers were highly satisfied with their business results at the fair and are looking forward to the next CMS in 2025. Until then we are happy to continue working with Messe Berlin to ensure CMS 2025 will again be a major industry event for visitors from around the world.“

Markus Häfner, chairman of the Building Cleaning Department of the German industrial Union of Hygiene and Surface Protection for Industrial and Institutional Applications (IHO)

“CMS Berlin was an outstanding success. Once again, the trade fair confirmed the importance of its role as the leading platform for the cleaning industry. The exhibitors in the IHO were highly satisfied with the many visitors, their quality and their growing international numbers.“

Jury chair Tanja Čujić-Koch, member of the board of the National Guild Association of the Building Cleaning Trade and managing partner of Čujić Gebäudedienste GmbH

“I was overwhelmed by the expertise of my colleagues on the jury of the Purus Innovation Award 2023 and their valuable contributions at the jury sessions. What particularly impressed me was the variety and many different ideas displayed by the entries, even within a single award category.“

Matteo Matarazzo, director general, EFCI

“CMS Berlin was an excellent opportunity for us to find out first-hand about the industry’s latest technology trends, to better understand where the sector is heading, and to be able to better represent its interests in Brussels. Events such as CMS Berlin give us a privileged opportunity to explain why our activities in Brussels are important for all actors in this sector.“

Hartmut Jenner, board chairman, Alfred Kärcher SE & Co. KG

“For us, CMS Berlin has established itself as an excellent platform for an in-depth exchange of opinions and experiences. At this year’s industry event we were again able to present innovative solutions that enable our customers to boost their long-term productivity.”

Frank Ulbricht, managing director, Sales & Marketing, Hako GmbH

CMS 2023 provided a comprehensive overview of the market for professional building cleaning service providers in search of forward-looking solutions. Autonomous systems, digital solutions and smart products – all these things were demonstrated and could be tried out daily. Hako’s new trade fair concept was an all-round success. We had lively discussions with international visitors and are grateful for a successful four-day event.

Dylan Ng Terntzer, CEO and co-founder, LIONSBOT

We are very satisfied with our participation in CMS Berlin. The fair exceeded our expectations. The quality of visitors was outstanding, with many decision-makers present. The trade fair is especially important for our region, which covers German-speaking countries. We will definitely be back as exhibitors in 2025.”

Markus Häfner, managing director, Tana-Chemie GmbH

“In terms of quality and innovative drive, CMS continued exactly where it left off in 2019. We were overwhelmed by the many positive meetings with new and long-standing customers.”

Dr. Thomas Schnell, managing director, DR.SCHNELL GmbH & Co. KGaA

“After four long years we were so happy to be exhibiting here at CMS Berlin again. Being able to meet the people we support with our products and expertise is always a highlight for us. Winning the Purus Innovation Award was a special accolade for our wide-ranging endeavours to achieve greater sustainability with a clear focus on climate action. Our Ecolution Floor Pods stand for minimising the carbon footprint caused by packaging and transport. We had a fantastic time with wonderful people in Berlin and are already looking forward to seeing everyone again in two years.”

Isabel Merkel, president, Professional Freudenberg Home and Cleaning Solutions

“CMS 2023 was an all-round success for Vileda Professional and VERMOP. Following the long break it was a special occasion for our two brands for two reasons. On the one hand we were able to meet and talk to our customers face-to-face again, and on the other, as part of the move to integrate VERMOP in Freudenberg Home and Cleaning Solutions, it was an excellent opportunity to unite both teams and hold customer talks directly together. In addition to the especially good team atmosphere between the two brands, which for the first time attended CMS together under one roof, we noticed a good mood among the many visitors. We also established many leads and held many sales talks. Consequently, and for those reasons, CMS was a highlight of 2023 we will enjoy looking back on.”

Oliver Obel, vice president, Sales & Marketing Region Central & IKA for Essity Professional Hygiene

“After four years, we were very pleased at Tork to finally be at CMS Berlin in person again. There is no substitute for face-to-face talks, and the huge interest that was shown in our efficient and above all sustainable hygiene products on our stand was proof of that. CMS continues to be one of the most important meeting places for the cleaning industry and this year again served as a shop window for the innovative and forward-looking drive of the facility management industry – we are excited about the prospect of CMS 2025.“

People in front of the CMS Berlin entrance

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About CMS Berlin

From 19 to 22 September 2023 CMS Berlin, leading trade fair for cleaning and hygiene industry, will be gathering the industry at an in-person event again in Berlin.

Occupying an area of more than 31,000 square metres in the halls and on the outdoor display area, around 450 exhibitors, the highest number to date, took part in CMS Berlin 2019. Coming from 25 countries, they provided a comprehensive overview of the products and services from every branch of the commercial cleaning industry. Some 25,000 representatives of the industry, including around 21,000 trade visitors from 80 countries and every cleaning market, came to the four-day cleaning trade fair to find out about the latest products and services on the commercial cleaning market.

CMS Berlin is organised by Messe Berlin GmbH and takes place every two years. The following professional organisations are sponsors of the event: the Federal Guild Association of the Cleaning Trade (BIV), Bonn, the Cleaning Systems Trade Association in the German Mechanical Engineering Industry Association (VDMA), Frankfurt/Main, and the Hygiene Industry Association (IHO), Frankfurt/Main.


The community and business platform CMS PLUS is the virtual addition to the international cleaning trade fair CMS Berlin. It offers the cleaning industry interactive features for even more dialogue, information, networking and presentations.

About Messe Berlin

Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.