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Press Release

September 20, 2023

CMS Berlin Update - Day 2

Dear trade fair visitors,

The winners of this year's CMS Purus Innovation Award have been announced: Last night, the jury selected the winners in six categories - in our update, you can read who came out on top with their product innovations. Day two of CMS Berlin will also see the next highlight: from 10:30 a.m. invited representatives of the cleaning industry and the transport sector will meet for the third Mobility Cleaning Circle, an exclusive trade platform of CMS Berlin and InnoTrans, to discuss the special requirements of sustainable cleaning of means of transport. Sustainability is also increasingly coming into focus for cleaning agents. We have compiled an overview for you of the ideas that manufacturers will be presenting on this subject at CMS Berlin.

We wish you a sunny day at the fair with lots of ideas and suggestions!

Your CMS Berlin press team

Number of the day

6 Purus Innovation Award winners from 83 entries

Flexible, economical, sustainable and outstanding cleaning performance:

The winners of the Purus Innovation Award 2023

The six winners of this year's Purus Innovation Award (PIA) were honored at the CMS Berlin opening evening on Tuesday. Jury chair Tanja Čujić-Koch, a member of the board of the Bundesinnungsverband des Gebäudereiniger-Handwerks and managing partner at Čujić Gebäudedienste GmbH, draws a positive conclusion of the Purus Innovation Award 2023: "I am thrilled with the expertise of my fellow jury members and their valuable contributions in the jury sessions. I was particularly impressed by the versatility and richness of ideas of the competition entries even within one award category. Today, I presented the Purus Innovation Award in the "Large Machines" category. The "Scrubber 50 Pro" cleaning robot impressively demonstrates that sustainability and efficiency go hand in hand: The robot uses AI to target stains for dirt removal, saves water and can even recycle it." For the first time, there were six categories. A total of six categories were announced.

Floor-cleaning robot: very low water consumption and efficient AI-controlled spot cleaning

In the Large Machines category the winner was the Scrubber 50 Pro from Gausium (Gaussian Robotics Holdings Limited), an AI-controlled floor-cleaning robot whose features include independently detecting and removing dirt spots. Its AI-controlled spot cleaning is an “impressive, sustainable and innovative feature“, was the verdict of the expert PIA jury. According to the manufacturer it makes the machine up to four times more efficient. The jury was also impressed by the battery’s long running time and the built-in water recycling system aimed at reducing freshwater consumption by up to 80 per cent. Together, these features prolong cleaning times. Furthermore, when fitted with cylindrical or disc-shaped brush extensions, the robot can be used to clean narrow spaces.

Walk-behind scrubber-drier – also for cleaning narrow spaces and under cabinets

The jury was equally impressed by the Scrubmaster B5 ORB 430 from Hako GmbH which won the Small Machines category. The walk-behind scrubber drier features an ultra-flat, triangular cleaning head capable of cleaning narrow spaces or areas up to 120 mm high under cabinets. The jury praised “the machine’s light handling and excellent ergonomics which make it easy to manoeuvre.“ The Hako scrubber drier features an “excellent scrubbing system and impressively flexible handling.“ Other convincing points were “a quick-exchange battery on the cleaning head“, its flexible cleaning capability and operator support.

An all-purpose mop: dry, damp and wet cleaning on a range of surfaces

In the Equipment category the winner was the UNIVERSAL ONe mop cover from VERMOP GmbH. According to the jury, “the Vermop ONe allows dry, damp and wet cleaning on a mop with low grammage.“ With its “excellent absorption of dirt particles”, the mop can also be used in hygienically sensitive areas, even with the Twixter system. Advantages include the low purchase cost and sustainable material usage: Only one mop grade is needed for many property applications. The water-absorbing premium microfiber is also made of 75% recycled material.

Recyclable: hygienic paper from miscanthus

In the Washroom Hygiene category, which was held for the first time, the Purus Innovation Award went to BlackSatino GreenGrow hygienic paper from WEPA Professional GmbH. This hygienic paper is produced from renewable raw materials, which makes it sustainable according to the jury. BlackSatino GreenGrow consists of 50 per cent recycled paper. The remaining 50 per cent comes from miscanthus, or Chinese silver grass. Miscanthus is a fast-growing plant with a high biomass yield which can be put to many uses, as an energy source, building material or packaging for example.

Flexible planning for optimised cleaning schedules

In the Digital Tools and Systems category the award went to Soobr AG for its AI-driven Soobr – Smart Cleaning planning tool. The PIA jury praised the Smart Cleaning platform for its optimised and needs-oriented building cleaning planning and for ensuring transparency with its online service directory. Soobr Smart Cleaning’s aim is to replace inefficient, rigid cleaning schedules with flexible planning. AI-driven data analysis means that cleaning now only takes place when strictly required. This allows companies to adapt to fluctuating office building occupancy for example. The cleaning staff obtain their schedules from an app, which also receives their feedback.

The Cleaning Products category is another newcomer to the Purus Innovation Award, and was won by ECOLUTION FLOOR PODS from DR.SCHNELL GmbH & Co. KGaA. The pods, which dissolve in water, contain a cleaning concentrate which reduces the carbon footprint, avoids packaging waste and reduces storage space, was how the jury commented its decision. According to the manufacturer, the transport and storage volume of the highly efficient pre-portioned pods is reduced by 50 per cent, packaging waste by 90 per cent, and the carbon footprint by at least 44 per cent.

A total of 83 entries took part in this year’s competition, more than at any previous event. The Purus Innovation Award is among the most coveted honours in the cleaning industry. It recognises products, tools and systems products, tools and systems which feature excellent usability and an outstanding overall design.

At the end of the Purus Award ceremony, the jury gathered on stage with all six winners.
At the end of the Purus Award ceremony, the jury gathered on stage with all six winners.

The cleaning industry meets the transport sector: the Mobility Cleaning Circle hosts a dialogue platform

For passengers on buses, trains and at railway stations cleanliness is a decisive feelgood factor. It is inherently part of the image of transport companies and regarded as an important quality aspect. At the same time cleaning transport vehicles involves a number of special challenges – flexibility, time pressure, safety and sustainability are just a few of the key issues here. Passenger volumes have risen recently, and the cleaning tasks are wide-ranging.

Today, the Mobility Cleaning Circle (MCC) is gathering representatives of the cleaning industry and transport sector to discuss these complex topics. This exclusive platform concentrates the expertise of the two trade fairs CMS Berlin and InnoTrans, the world’s leading trade fair for transport technology. It marks the third occasion that invited experts will discuss challenges, potential solutions and the trends in sustainable cleaning of public transport vehicles.

Expert discussion and tour of best practices

Taking place at the Marshall Haus at 10.30 a.m., the event will open with an expert discussion on ‘Sustainability in cleaning public transport vehicles’. Taking part will be Ramona Belkot (Vehicle and Maintenance Management, metronom Eisenbahngesellschaft mbH), Tom Dreiner (managing director, Transport Maintenance and Building Cleaning Services, WISAG Gebäudereinigung Holding GmbH & Co. KG), and Enrico Sosinski (COO, DR. SCHNELL GmbH & Co. KGaA).

Following a networking lunch, a tour of industry best practices will begin at 1 p.m. This will kick off with a live demonstration of cleaning a bus from DB Regio Bus GmbH. On the outdoor display area between Halls 1.2 and 3.2, DR. SCHNELL GmbH will present its Purol N Dry System for manual, drip-free cleaning of the outside of the vehicle.

Afterwards, the programme will feature six stops with demonstrations of innovative solutions and new products. The companies to be visited are Alfred Kärcher SE & Co. KG, NextFM Robotics, Tana-Chemie GmbH, Essity Professional Hygiene Germany GmbH, IGEFA SE & Co. KG and DR. SCHNELL GmbH & Co. KGaA.

Live demonstration of cleaning a DB Regio bus

Participation in the Mobility Cleaning Circle tour is by invitation only. However, visitors to CMS Berlin can watch various demonstrations of cleaning a bus which will take place daily on the outdoor display area between Halls 1.2 and 3.2.

Person cleans a bus

Sustainable cleaning products: the signs point to ‘green’

Numerous companies are driving eco-friendly cleaning with new product formulas, recycling systems and sustainable packaging. Thus at CMS Berlin, Tana-Chemie (Hall 4.2, Stand 214) is presenting SANET extreme. This sanitary cleaning product is suitable for chrome fittings, ceramic tiles and porcelain objects, among other items.

SANET extreme’s formula is based on a new combination of methane sulphonic and lactic acid. According to Bianca Nerowski, head of product management, the new product represents a milestone in performance and sustainability. “With its EU Eco label, not only can our product compete with one of the leading non-sustainable limescale cleaners, it also exceeds its soap scum cleaning capabilities. Tests have shown ours is twice as quick”, she said. Visitors can see this for themselves on the company’s stand. Tana-Chemie is the commercial arm of Werner & Mertz, known for its Frosch brand. Among other labels, it supplies the industry with high-performance hygiene products for professional cleaning purposes under the brand names Green Care Professional and Tana Professional.

Efficient dosage

Dr. Schnell (Hall 6.2, Stand 100) is also exhibiting a sustainable innovation. Its Ecolution Floor PODs are packaged in a space-saving bag. The ultra-concentrated contents of the pod, which dissolves in water, are sufficient for eight to ten litres of water. The pod dissolves within 45 seconds, producing a highly efficient cleaning solution. The new product prevents overdosing, and compared with bottles uses 90 per cent less packaging.

Furthermore, with Dr. Schnell’s new CO2 calculator customers can determine the carbon footprint of the products they use, and if desired can offset them directly on the company’s website.

Sustainable dispensers

Individual dispensers from the Tork brand by Essity (Hall 4.2, Stand 218) are certified carbon-neutral. Essity has reduced the carbon footprint of 27 models using electricity from certified renewable sources. Any remaining emissions are offset by climate project investments.

Paper hand towel dispensers in combination with the Tork PaperCircle® are especially sustainable. This recycling service for paper hand towels helps save resources. Paper hand towels are collected separately in washrooms, and Tork service partners transport them to nearby Essity plants where they are reprocessed into new sanitary paper products.


KITER’s Eden and Ecolabel brands (Hall 4.2, Stand 200) are EU eco-certified. The same applies to Pramol Chemie’s ECO range (Hall 2.2, Stand 248). With its V-Air® SOLID Evolution, Vectair Systems (Hall 2.2, Stand 208) is exhibiting a carbon-neutral multi-phase air freshener. The refills are also eco-certified.

For the past 25 years KIEHL (Hall 3.2, Stand 230) has employed a recycling system for its bottles, which has already reduced its plastic waste output by 2.5 million.

Cleaning products
At CMS Berlin, exhibitors will present their sustainable concepts in cleaning products, such as new formulations, take-back systems and sustainable packaging.

Outlook for September 21, 2023

10:30 - 11:00, Daytime cleaning at European level, Matteo Matarazzo, Director General EFCI, Location: CMS Practice Forum Hall 6.2

11:00 - 12:00, Public Procurement in Germany - Still up-to-date or in urgent need of reform?, Lawyer Dr. Dietmar Buchholz, Oliver Knedlich, Technical and Business Committee, BIV Moderation: Wolfgang Molitor, Managing Director BIV, Location: CMS Practice Forum Hall 6.2

11:00 - 13:00, Active exoskeletons as customized workplace support - lecture, live demo and testing of the active exoskeleton S700, Location: Speakers' Corner Hall 5.2

13:30 - 14:00, Employee instruction - digitalization opens new ways Presentation of a pilot project, Robert Röhrig, Branch Manager Saxony-Anhalt Guild; Horst Keen, Committee Technology and Business Administration I BIV; Christian Walesch Co-Managing Director | HALBE TREPPE, Location: CMS Practice Forum Hall 6.2

14:00 - 14:30, What you should know about exoskeletons, Kerstin Steindorf, Head of the Health Department Ergonomics Unit, BG BAU - Berufsgenossenschaft der Bauwirtschaft, Location: CMS Practice Forum Hall 6.2

15:00 - 15:20, Innovative thinking - sustainable action, Dr. Axel Schloßbauer Division Manager Product Systems | DR.SCHNELL GmbH & Co.KgaA, Location: Speakers' Corner Hall 5.2

Reference to overview with all events:

Video of the Day

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About CMS Berlin

From 19 to 22 September 2023 CMS Berlin, leading trade fair for cleaning and hygiene industry, will be gathering the industry at an in-person event again in Berlin.

Occupying an area of more than 31,000 square metres in the halls and on the outdoor display area, around 450 exhibitors, the highest number to date, took part in CMS Berlin 2019. Coming from 25 countries, they provided a comprehensive overview of the products and services from every branch of the commercial cleaning industry. Some 25,000 representatives of the industry, including around 21,000 trade visitors from 80 countries and every cleaning market, came to the four-day cleaning trade fair to find out about the latest products and services on the commercial cleaning market.

CMS Berlin is organised by Messe Berlin GmbH and takes place every two years. The following professional organisations are sponsors of the event: the Federal Guild Association of the Cleaning Trade (BIV), Bonn, the Cleaning Systems Trade Association in the German Mechanical Engineering Industry Association (VDMA), Frankfurt/Main, and the Hygiene Industry Association (IHO), Frankfurt/Main.


The community and business platform CMS PLUS is the virtual addition to the international cleaning trade fair CMS Berlin. It offers the cleaning industry interactive features for even more dialogue, information, networking and presentations.

About Messe Berlin

Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.