January 12, 2022

CMS Berlin launches its first CMS PLUS theme week

From 18 to 20 January sustainability is the virtual industry platform’s main topic

As the community and business platform CMS PLUS enters 2022, sustainability is a key topic. 18 January will see the launch of the first of a total of eight theme weeks, which every quarter will bring the commercial cleaning industry together before CMS Berlin opens as an in-person event in 2023. The focus of the first CMS PLUS theme week is on sustainability in the professional cleaning and hygiene market.

“In recent years, not only has sustainability become an important topic and gained acceptance in business, industry and society – it is also one of the main innovation drivers in the cleaning industry“, says Heike Hemmer, the project director for CMS Berlin. “What is particularly interesting here is the interaction with digitisation. This has a mostly positive impact on sustainable development – as the CMS PLUS theme week programme on sustainability clearly demonstrates.”

CMS PLUS theme week programme on sustainability

At the CMS PLUS theme week, representatives of services, industry and associations will talk about the latest challenges, trends and concepts. Their forward-looking contributions and presentations will have information on a range of solutions and approaches to sustainable cleaning.

Kicking off events on 18 January at 10 a.m. will be a discussion on ’Sustainability in the cleaning industry’, at which representatives of the associations supporting CMS Berlin will take a first look at the challenges facing manufacturers and users in this field.

Afterwards, at 11 a.m., Kai Lang and Arnd Lütticke of Schneidereit GmbH will open the Company Stage with a presentation on sustainability and the economics of mop cleaning.

At 12 noon, Essity Professional Hygiene Germany GmbH will present its strategies for sustainable hygiene and cleaning. Daniel Campanella, key account manager, commercial, and Reneé Remijnse, communications director, will present three cost-efficient ways to make a company future-proof.

At 1 p.m. Thomas Hansen, vice president of RD&E at Ecolab GmbH, will examine how sustainability and efficiency can be combined.

At 2 p.m., rounding off day one of the theme week will be a presentation by Markus Häfner, managing director of Tana-Chemie GmbH, on business success as a result of comprehensive sustainability.

The CMS PLUS programme kicks off on 19 January at 10 a.m. At a workshop held in English, Reneé Remijnse, communications director, and Michael Berkowitz, customer marketing & commercial excellence director at Essity, will have tips on how to improve sustainability in the office.

At 10.30 a.m., this will be followed by the CMS Plus Talk with Isabel Yglesias, director general of EFCI - European Cleaning and Facility Services Industry, who will provide an overview of the European Green Deal and its challenges and opportunities for the industrial cleaning sector.

Afterwards, Fadime Sarikaya of sarikohn and Dr. Christian Reisinger, managing director of ConClimate GmbH, will take a comprehensive look at ’sustainable activity in building cleaning with measurable success’.

At 12 noon, taking place on the Company Stage, Katrin Schmuck and Daniel Meier of Alfred Kärcher SE & Co. KG will provide an overview of their sustainability strategy and how it is being implemented in professional cleaning processes.

At 1 p.m., rounding off the day’s programme will be a presentation by Emil Deiss GmbH under the heading ’Deiss: brilliant and climate-neutral for the job’.

On 20 January at 10 a.m., the CMS PLUS Talk with Oliver Kruppa, GRG Services, and Julia Del Pino Latorre, igefa SE, will kick off day three of the theme week. This will feature a fascinating dialogue between building service contractors and wholesalers on ‘Taking responsibility together –specific and transparent’.

At 10.30 a.m. on the Company Stage, David Funke, head of sales at zvoove, and Mario Pane, representing sales at Leviy, will talk about ’Sustainability with zvoove: digital solutions for eco-friendly work processes’.

This will be followed by a presentation by Rainer Kenter, Kenter GmbH on ’Kenter GmbH – Eco Cleaning Concept’. At 12 noon, Michael Schroeter of Vileda Professional will talk about ’Clean meets green’.

At 1 p.m., rounding off the first CMS PLUS theme week, Frederick Ahrens of Alliance Laundry Germany GmbH will talk about the ‘World market leader in commercial laundry care’.

All presentations on the theme channel of the CMS PLUS Stage will be available in English and German. Full details of the programme including all presentations and sessions can be found here.

Attendance is free. Click here to register for CMS PLUS.

About CMS Berlin

About CMS Berlin

From 19 to 22 September 2023 CMS Berlin, Europe's leading international trade fair for the cleaning and hygiene industry, will be gathering the industry at an in-person event again in Berlin.

Occupying an area of more than 31,000 square metres in the halls and on the outdoor display area, around 450 exhibitors, the highest number to date, took part in CMS Berlin 2019. Coming from 25 countries, they provided a comprehensive overview of the products and services from every branch of the commercial cleaning industry. Some 25,000 representatives of the industry, including around 21,000 trade visitors from 80 countries and every cleaning market, came to the four-day cleaning trade fair to find out about the latest products and services on the commercial cleaning market.

CMS Berlin is organised by Messe Berlin GmbH and takes place every two years. The following professional organisations are sponsors of the event: the Federal Guild Association of the Cleaning Trade (BIV), Bonn, the Cleaning Systems Trade Association in the German Mechanical Engineering Industry Association (VDMA), Frankfurt/Main, and the Hygiene Industry Association (IHO), Frankfurt/Main.


The community and business platform CMS PLUS is the virtual addition to the international cleaning trade fair CMS Berlin. It offers the cleaning industry interactive features for even more dialogue, information, networking and presentations.

More Information:
Folgen Sie uns auf
twitter, YouTube, LinkedIn, Instagram.